A seniment I've seen online is that you need to know a lot about HTML or CSS to make a good looking website. And the truth is, that's kind of true, but personally I miss the era where the Internet mostly consisted of people with little web design knowledge making things without being afraid of making a bad looking website. There are tons of fancy, well laid out sites out there, and while they do look very nice, I think ugly websites deserve more love - thus, I say it's time to make the Web ugly again!
Embrace websites that have more in common with a word document (and a badly made one at that) than an application! After all, that's what the Web was originally built for!
...Or, just make whatever you think looks cool. After all, what matters most about a website is its content! Perhaps a better word than "ugly" is "personal" in that resepct.